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For General Counsel & CLOs

The CFO is
watching.
Here's your answer.

The legal leaders who moved first — at SAP, IBM, Heineken, BT Group, Nestlé — didn't wait for the industry to catch up. They joined a decade-long movement toward value-based legal management. PERSUIT gave them the platform to prove it works. Outside counsel is 50% of your legal budget. Rates compound 12% a year. And you're still explaining spend in arrears with numbers nobody fully trusts. PERSUIT connects every commercial decision — from matter intake to final invoice — on one data layer. You get real numbers. The CFO gets real answers.

You
Our top 5 firms just sent rate increase letters. Average ask is 14%. What's the market actually paying?
Persi
Based on comparable clients in your sector, the median accepted increase is 8.2%. Your panel is asking 70% above market. I've prepared a counter-position for each firm.
Rate Intelligence
Firm A14% ask$420K potential savings
Firm B12% ask$280K potential savings
Firm C15% ask$510K potential savings
26%
Average savings on matters run through a competitive process
46%
Savings for teams sending 80%+ of matters through competition
9mo
SAP achieved their 3-year savings target in 9 months
$22B+
In legal spend data behind every benchmark

GCs on record.
In their own words.

PERSUIT has been a catalyst for technology adoption — helping IBM keep pace with the demands of an ever-changing client environment.
Anne Robinson
Chief Legal Officer, IBM
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What’s my ROI on technology investment? PERSUIT is the sweet spot.
Ernst van de Weert
General Counsel, Heineken
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PERSUIT helps us speak the same language as our CFO.
Sabine Chalmers
General Counsel, BT Group
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It’s the services and ready support that have really made the difference — making sure every dollar spent is a good dollar spent.
Leanne Geale
Group General Counsel, Nestlé
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Savings go straight to the bottom line. Revenue has to fight through margin first.

This is the frame that lands in every CFO conversation. A dollar saved in outside counsel spend is worth significantly more than a dollar of new revenue — because revenue flows through margin before it becomes profit.

For a company with a 28% net margin, $2.5M in legal savings is equivalent to $8.8M in new revenue. That's the case for managing external legal spend like a business function, made in numbers the CFO already understands.

Calculate your savings
$
See the full ROI methodology

The pressure on legal
is structural. Not temporary.

Rate inflation, AI disruption, and board-level scrutiny of every function's spend are converging at once. The legal departments that treat this as a passing challenge will fall behind the ones that build the infrastructure to manage through it.

Rate Inflation
0%
AmLaw 50 proposed average rate increase in 2025. US firms overall: 12.4%. The compounding effect means AmLaw 25 partner rates are projected at $4,795/hr by 2034 — top tier at $7,594/hr.
Budget Control
0%
75% of hourly rate matters have no budget at all. Of those that do, 24% go over. AFA matters, by contrast, go over only 6.7% of the time. Structure changes outcomes.
AI Disruption
0%
91% of PERSUIT customers now include AI-related questions in their Requests. That's 2.6x growth since 2020. CLOs who don't own the AI narrative will have someone else own it for them.
The Cost Centre Reality
0%
50% of the legal budget goes to outside counsel. It's the single largest controllable cost in most legal functions — and historically the least managed. That window is closing.
Persi — Your AI Agent

Ask anything about your outside counsel program.

Persi is an AI agent built into PERSUIT. Spend vs. benchmark, panel performance, savings delivered, matter outcomes — available on demand, boardroom-ready.

See Persi in action →
Persi — Working with you
Persi, show me our panel performance this year and total savings vs. benchmark.
Board summary ready 76% of spend to panel firms. $4.2M saved vs. benchmark — 28% below comparable market rates. Top three firms outperforming on value score. One underperformer flagged for your panel review.

Rates go up
every year.
What's your resposne?

Hourly rates compound. Fixed fees don't move at the same pace — and for financial services firms on structured fee arrangements, they've barely moved at all. The choice between hourly and fixed isn't just a billing preference. It's a cost control strategy.

And right-sourcing matters as much as fee structure. Blindly assigning to AmLaw Top 50 firms costs you nearly double what you'd pay AmLaw 51–100 firms for the same work.

From Accelerate GC's report on transforming legal functions: "Being a smarter buyer of legal services is one of six core pillars for a transformed legal function." This is no longer optional — it's the baseline expectation.

Five things the best
legal leaders do differently.

Based on PERSUIT conversations with CLOs and GCs across the Fortune 500 — and validated by Georgetown Law's 2026 State of the US Legal Market report. PERSUIT is the infrastructure behind pillar one.

01
Run Legal Like a Business
Control costs, efficiency, and transparency. Speak the CFO's language. Become expert buyers of legal services — not just expert consumers of them.
02
Demonstrate Strategic Value
Show verifiable impact on outcomes that matter to the business: growth, revenue, and risk avoided. Partner with the business as an enterprise thinker.
03
Drive Technology & AI Adoption
Build a tech stack built for outcomes. CLOs who don't own the AI narrative will have someone else define it for them. Own it.
04
Lead Cultural Change
Change how the work is done — and how it's procured and managed. Both matter equally. Internal culture is as important as external relationships.
05
Leadership + Innovation
Generating value with external advisors. Focusing your team on higher-value work. Making the case at the board level, not just the budget level.

Your day, with and without PERSUIT.

Not a feature list. The specific moments every GC faces — and what changes when the platform handles the operational layer.

Without PERSUIT
With PERSUIT
8:45am — CFO pre-read prep

CFO wants outside counsel spend vs. budget for Q3. You ask Legal Ops. They pull three spreadsheets and two email threads from firms. The numbers don't reconcile. You go into the meeting with a range, not a number.

8:45am — CFO pre-read prep

Live WIP is current as of this morning. Legal Ops pulls actuals vs. budget in 90 seconds. The number is clean and auditable. You go into the meeting with a single figure and a variance explanation — not a range.

10:30am — Panel firm rate request

Cravath submitted their annual rate increase — 9%. You have no idea if that's aggressive or normal. Your benchmark is the last time you pushed back, three years ago. You ask Legal Ops to "do some research." That research will take two weeks and still won't be definitive.

10:30am — Panel firm rate request

You open PERSUIT. Cravath's proposed rate sits at the 78th percentile for M&A partners at comparable firms — aggressive, but not unprecedented. You counter at the 60th percentile with data behind the ask. The conversation takes 20 minutes. You save $180K on that rate card alone.

2:15pm — New litigation matter

A subsidiary GC calls with a securities class action. They want to know which firm to use. You think of the firm you used last time. You're not sure if they're better than the alternative, or just more familiar. You recommend them anyway.

2:15pm — New litigation matter

You run a targeted Request to three qualified firms with matter parameters pre-loaded. Within 48 hours: structured responses, benchmarked pricing, documented rationale. You pick the best firm for this matter. You can prove why.

4:45pm — Board reporting prep

Board wants legal function ROI. You have anecdotes, invoice totals, and a strong sense that the team is doing excellent work. You don't have a number that would satisfy a CFO.

4:45pm — Board reporting prep

26% average savings vs. benchmark. Billing compliance at 94%. Three panel firms outperforming on cost and quality. The board sees a legal function run like a business — because it is.

None of these problems are about legal judgment. They're all about not having the right data at the right moment.

The legal judgment is still yours. The operational friction — the chasing, the guessing, the defending-without-data — that goes away.

The right firm at the right price isn't a compromise. It's a strategy.

AmLaw Top 50 firms are the right choice for some matters. Not all of them. When you run 80%+ of your matters competitively, teams save 46% on average. Teams mostly single-sourcing save just 7.5%. The difference isn't the firms — it's the process.

AmLaw Top 50
Premium tierRight for complex, high-stakes work
Baseline
Cost per phase
AmLaw 51–100
Comparable quality, lower costOften outperforms on responsiveness
–50%
vs. Top 50
AmLaw 101–200
Strong regional and practice expertiseUnderutilised by most large teams
–61%
vs. Top 50
Unranked / ALSPs
Efficient for volume and routine mattersGrowing fast as quality improves
–63%
vs. Top 50
Won't this damage our firm relationships?
4,800+ firms submit Requests on PERSUIT including every AmLaw 100 firm. Competitive access to high-value work is better than no access. The best firms welcome the transparency.
Is this just a race to the bottom on price?
No. The lowest bid wins only 48% of the time. GCs award work based on team quality, track record, and scope clarity. Price is one input — not the only one.
We already have a procurement platform.
Even SAP — the owners of Ariba — bought PERSUIT because Ariba doesn't work for legal. Legal needs a fit-for-purpose system that understands matters, not purchase orders.
Our matters are too complex for a platform.
Every matter type across every industry has been run through PERSUIT. M&A, litigation, regulatory, employment, IP — with 200+ pre-built templates covering the full range.

See what PERSUIT looks like
for your legal operation.

A 30-minute conversation with someone who has seen hundreds of legal functions make this shift. No deck. No pitch.

Request a Demo See the full platform