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76% ranked PERSUIT #1 for speed to value Download the full report
Founded 2016  ·  Melbourne, Australia

We built the
intelligence platform
for outside
legal spend.

PERSUIT was founded on an unwavering belief: clients value outcomes, not hours. For ten years, we've built the platform, the data, and the community that proves it — in collaboration with the world's most forward-thinking legal leaders. What started as one founder's conviction has become an industry movement.

Melbourne Founded New York HQ Global Team $22B+ in Data
Jim Delkousis, Founder and CEO

A lawyer who got
tired of the problem

Jim Delkousis spent years as a partner at DLA Piper watching the same dysfunction play out again and again. Legal departments at major corporations had no real visibility into what they were spending on outside counsel, why they were picking the firms they picked, or whether the rates they were paying were anywhere close to market.

The firms had all the information. The clients had almost none. And the entire industry had collectively decided that this was just how things worked.

Jim decided it wasn't. He founded PERSUIT in Melbourne in 2016 — a platform that puts the data back in the hands of the people buying legal services. The team grew, moved to New York, and expanded globally. The core belief hasn't changed. What started as one founder's conviction has become an industry movement. The Wall Street Journal calls PERSUIT customers “pioneers of a new operating model.” Today, the transition from hourly rates to value-based pricing is accelerating — and PERSUIT is at the center of it.

We are not a tool that helps lawyers do legal work. We are the intelligence layer that governs how enterprises engage, manage, and control external legal spend. That distinction matters more in an AI world, not less.

Jim Delkousis
Jim Delkousis
Founder & CEO, PERSUIT

Ten pioneering years.
One industry movement.

Sep 2017
First Dollar
First paying customer: Microsoft (A&NZ)

The toughest $15k we've ever earned. Not enough to keep the lights on — but proof that someone believed.

Oct 2017
Do or Die
PERSUIT fails in Australia

Cash nearly gone. Jim relocates to the US. Do or Die.

Sep 2018
Network Effect
37 of the Global 50 law firms on the platform

The network effect is real. The world's biggest firms are submitting proposals on PERSUIT. The data starts compounding.

37 of Global 50 law firms engaged
Apr 2019
Global Win
British Telecom selects PERSUIT after a global RFP

A fiercely competitive global process. PERSUIT wins. The enterprise playbook is proven.

Jun 2019
Scale
82 of the Global 100. 112 of the Global 200.

The world's top law firms are now embedded in the platform. 15+ Fortune 100 companies partner with PERSUIT. The operating model is changing.

15+ Fortune 100 companies
Oct 2019
Momentum
JLL. Corteva. Citi. Allergan. Facebook.

Wins accelerating. The Fortune 500 is paying attention.

Feb–Mar 2020
Recognition
HBR. Fast Company. Back to back.

Named the most widely used legal RFP software in the HBR survey of 225 law departments. Then ranked #6 in Fast Company's World's Most Innovative Companies. In the same quarter.

Apr 2020
Offense
COVID-19 hits. PERSUIT plays offense.

While the world locked down, we leaned in. New features, new customers, new markets. The platform grows through the disruption.

Nov–Dec 2020
Network
1,000+ law firms. HSBC goes global.

1,000+ law firms have responded to Requests on PERSUIT — including 98% of the Global 200. HSBC rolls out PERSUIT across its global legal function.

1,000+ law firms on the platform
2021
Series A
$20M fuels the next chapter

OpenView Partners leads a $20M Series A. Deloitte announces a global strategic partnership. UBS joins the growing network of global banks. Billions in proposals are now flowing through the platform, and the data moat gets significantly deeper.

2022–23
Platform Evolution
From sourcing to intelligence platform

The PERSUIT 50 debuts — ranking the world's top firms by client excellence and value, not reputation. Award-winning collaboration with Sanofi. The Wall Street Journal highlights PERSUIT customers as pioneers of a new operating model. The intelligence platform positioning takes hold for real.

Leadership Team

Re-inventing the business of legal spend management requires world-class talent working in unison across the globe. Together, we're solving the biggest problems in the legal industry.

Jim Delkousis
Jim Delkousis
Founder and CEO
Michelle Landy
Michelle Landy
COO and GC
Rob Potter
Rob Potter
CFO
John Demelis
John Demelis
CTO
Dominic Aelberry
Dominic Aelberry
CRO
Andy Nester
Andy Nester
CMO
David Falstein
David Falstein
VP of Product
Jordan Weinstein
Jordan Weinstein
VP of Data & Growth

Board of Directors

Experienced operators and investors who believe in what we're building — and hold us to a high standard.

Jim Delkousis
Jim Delkousis
Founder and CEO
Frank Stranges
Frank Stranges
Chairman
Shannon Klinger
Shannon Klinger
Director
Scott Maxwell
Scott Maxwell
Director
Carlo Tarquinio
Carlo Tarquinio
Director

Four moats.
None of them easy to copy.

We're not a workflow tool that happens to have data. We're a data and governance platform that also happens to be the best workflow tool in the market.

01
Proprietary Data

$22B+ in structured legal spend data from real transactions. Not surveys, not estimates — negotiated rates, agreed outcomes, actual bills. No AI trained on the internet can replicate this.

02
Deep Domain Workflows

Years working with the world's largest legal departments have encoded how billion-dollar legal functions actually operate. That institutional logic lives in the platform.

03
Enterprise Trust

Fortune 500 legal teams have been trusting PERSUIT with their most sensitive operational data for years. In a world where AI apps appear overnight, that trust is a genuine moat.

04
Network Effects

4,800+ legal service providers. 100% of the AmLaw 100. Every firm that joins makes the platform more valuable. Every matter adds a data point.

From Jim — March 2026

The conversation in the market right now is about whether SaaS is dying. The reality is that software is simply evolving. The winners in the next era will be platforms that combine deep domain workflows, proprietary data, enterprise trust, and AI-powered automation. That combination is exactly what we are building.

As AI enables legal teams to bring more work in-house, the decisions about what goes external become the highest-stakes decisions in the function. Governance and control layers don't become less important as automation increases — they become the entire game. PERSUIT is the orchestration and governance layer for every dollar that leaves the building.

Jim Delkousis, CEO — All-Staff Communication, March 2026

The numbers
that matter.

Ten pioneering years, one data layer, one unwavering belief — and a network that only gets more valuable over time.

$22B+
In legal spend data on the platform — real transactions, real rates, real outcomes
4,800+
Legal service providers, including 100% of the AmLaw 100
100s
Of enterprise legal teams managing outside counsel spend on PERSUIT
40,000+
Requests published through the platform across 200+ enterprise legal departments
Trusted by
IBM
SAP
Heineken
Nestlé
UBS
Novartis
BT Group
Mastercard

See what 10 Years
of Work Looks Like.

200+ enterprise legal teams. $22B+ in data. One platform.