We’re changing the game of outside counsel management
Leadership team








Board





Our story is built on heart and hustle.

PERSUIT introduces Persi, AI that enables corporate legal teams to effortlessly manage outside counsel and all legal spend.

We go international with our in-person event, as a packed house of legal leaders in London convene for a full day of discussion and deep dives.

Together we create the world’s first end-to-end legal spend management solution, giving enterprises unmatched visibility from matter inception to invoice.

A new logo, look and feel showcases how we help the Fortune 500 Lead With Value.

Our first live event brings together leading financial services clients and firms for open discussions—setting the stage for a new series of industry-defining gatherings.

The new endeavor helps guide legal corporate teams through AI-driven changes, improve legal spend, and optimize operating models to become more value-creating entities.

The Wall Street Journal highlights JLL, Wells Fargo, Heineken, BASF, and Anglo American for pioneering a new operating model with PERSUIT, showcasing how enterprises transform relationships with outside counsel.
We empower in-house teams to capture, compare, and negotiate rates at scale—while gaining market-wide visibility to drive smarter, data-informed decisions.

We rank the world’s top firms for client excellence and value.
Our podcast cements its role as a leading voice in legal transformation.

Recognized for advancing innovation and value in legal sourcing.

Our team doubles its presence at the industry’s premier event.
We unveil groundbreaking capabilities that transform external counsel engagement.

Together, we reimagine the future of legal operations.

We secure $20M in growth capital to accelerate innovation.
Enterprises scale adoption, driving unprecedented visibility into legal spend.

Global financial leaders deepen trust in PERSUIT’s platform.

Europe’s largest bank standardizes its legal sourcing through PERSUIT.
Our network expands as law firms worldwide embrace the platform.
We empower clients to embed equity into every law firm engagement.
Despite global disruption, leading companies adopt the platform to drive efficiency and transparency.
Fast Company names PERSUIT among the world’s most innovative companies.
15+ Fortune 100 companies embrace the platform, solidifying our enterprise foundation.
82 of the Global 100 engage through PERSUIT, driving scale and market credibility.

Another global enterprise adopts the platform, strengthening momentum across industries.
We challenge industry norms and champion a new model for legal pricing.
A global leader chooses PERSUIT after a competitive review, affirming our category leadership.
Leading firms adopt the platform, signaling a new standard in legal procurement.

The world’s largest retailer partners with PERSUIT to drive innovation in legal sourcing.
Early challenges sharpen our strategy and global focus.
Our debut sparks the journey toward redefining the legal marketplace.

A new platform is born, designed to transform how enterprises engage outside counsel.
Jim resigns from BigLaw to pursue a bold vision for legal innovation.


