Your brands are worth billions.
Your outside counsel spend should prove it.
Consumer goods and food & beverage companies manage sprawling outside counsel portfolios across brand protection, product liability, and supply chain compliance. When a single product recall can cost hundreds of millions, and brand disputes span every major market, ad hoc firm selection isn't a strategy — it's a liability. Cargill, Mars, and Unilever use PERSUIT to bring competitive rigor to every outside counsel engagement — from trademark enforcement to mass tort defense. Because when you're managing legal spend across dozens of brands and markets, you need infrastructure, not intuition.
Three pressures
every CPG GC
is managing at once.
PERSUIT was built for exactly this environment. Not adapted from a general procurement tool. Built for the brand complexity, regulatory depth, and global litigation scale of consumer goods and food & beverage legal functions.
Brand protection at global scale
Trademark enforcement, counterfeiting, grey market goods, domain disputes — all happening simultaneously across dozens of jurisdictions. Every brand in your portfolio needs counsel who understands local markets. Without structured selection, you're paying premium rates for inconsistent coverage.
Product liability & recall exposure
Food safety incidents, contamination claims, consumer injury litigation, and recall coordination. Product liability in CPG can escalate from a single complaint to a class action in weeks. The question isn't whether you'll face it — it's whether your outside counsel management can scale to meet it with cost visibility and firm accountability.
Supply chain & regulatory compliance
FDA, EFSA, labeling regulations, ESG reporting, modern slavery act compliance. CPG companies face overlapping regulatory regimes across every market they serve. Most manage this through dozens of local firms with no central cost visibility or quality benchmarking.
Brand protection at scale.
For the CPG teams
who need it.
Consumer goods legal functions don't just manage litigation — they protect the brands that drive revenue. Every trademark dispute, every product claim, every regulatory investigation affects brand equity.
PERSUIT helps CPG teams structure their entire outside counsel lifecycle — from brand enforcement to product liability defense — with competitive pricing, documented selection criteria, and portfolio-wide visibility.
Brand & IP enforcement
Centralize trademark, counterfeiting, and brand protection counsel selection across all markets. One process, consistent quality, full cost visibility.
Product liability coordination
Mass tort, class action, and individual injury matters. Structure selection, manage panel firms, and track spend at the portfolio level.
Regulatory & compliance matters
FDA, EFSA, labeling, and ESG compliance. Rapid competitive selection for regulatory responses, with documented evaluation criteria.
M&A & joint ventures
Brand acquisitions, licensing deals, and distribution agreements. Structured counsel selection ensures transaction teams are chosen on experience and value.
Consumer goods compliance.
Built for global CPG.
Consumer goods companies face unique regulatory complexity — from food safety to labeling to ESG reporting. PERSUIT is built to support the compliance frameworks your procurement and legal teams require.
SOC 2 Type II certified, ISO 27001 aligned, with enterprise-grade access controls. Companies like Cargill, Mars, and Unilever have assessed and approved PERSUIT for their most sensitive outside counsel operations.
Access the Trust Center →Consumer Goods matter types
Every consumer goods matter type has different counsel requirements. PERSUIT handles them all — with competitive pricing, structured evaluation, and full audit trails.
Trademark & counterfeiting
Multi-jurisdiction enforcement, grey market disputes, domain challenges. Competitive selection ensures every market gets the right firm at the right price.
Product liability defense
Mass tort, recall litigation, consumer injury claims. Panel management with cost visibility across coordinated defense strategies.
Food safety & labeling
FDA enforcement, EFSA compliance, advertising regulations. Rapid firm selection for regulatory responses with documented evaluation criteria.
M&A & brand acquisitions
Due diligence, licensing, distribution agreements. Structured proposals make scope and fees transparent before engagement begins.
Security that passes
your review,
not just ours.
Consumer goods companies run rigorous third-party vendor assessments — driven by brand sensitivity, supply chain complexity, and global regulatory obligations. PERSUIT has passed the security reviews of some of the world's largest CPG companies. Here's what their teams found.
Information Security Management
Certified against the current version of the international ISMS standard. Independently audited. Not self-assessed.
Audited Controls
SOC 1 Type 2 attested. SOC 2 report available under NDA via the PERSUIT Trust Center — alongside pentest report, network diagram, and data flow documentation.
Cloud Security
Cloud Security Alliance STAR certified. Hosted on Google Cloud. SecurityScorecard: A. UpGuard: 865/950. Third-party scores, independently assigned.
SSO & Role-Based Permissions
SSO support. Role-based access controls. Full audit logging on every platform action. Your matter data is strictly isolated — no cross-customer data access, ever.
BC/DR & Data Governance
Business Continuity and Disaster Recovery policy in place with tested contingency planning. Encryption policy, acceptable use policy, and full data chain of custody documentation available.
See what CPG legal teams are achieving.
We'll show you what a PERSUIT demo looks like for a CPG legal function — brand protection, product liability coordination, regulatory compliance, and what the CFO conversation looks like when you have the data.