Lead With Value Based Pricing

The traditional legal pricing model is evolving. With unpredictable outcomes and runaway rate hikes, in-house counsel are looking to adopt newer models that prioritize value over time. PERSUIT is the leading digital platform bringing value-based pricing to the legal industry, empowering in-house counsel to achieve predictable costs, fair pricing and stronger alignment with business outcomes. 

The Problem With Hourly Billing

Hourly billing has long been the default model for outside counsel, but it often creates challenges for in-house teams seeking predictable value. When every six-minute increment comes with a price tag, incentives are misaligned. With Global 50 firms driving double digit increases for outside counsel selection going into 2026, this misalignment is only set to amplify. 

Traditional hourly billing rewards time spent - not outcomes delivered. This creates several challenges for modern in-house legal teams: 

• Unpredictable costs - This makes it difficult to forecast legal spend or maintain budget control. 
• Limited transparency - This makes it hard to justify costs or demonstrate value to business stakeholders. 
• Misaligned incentives: Firms are paid for hours worked, not results achieved. 
• Strained relationships: Undermines trust and collaboration between in-house teams and outside counsel. 
• No performance insights: Lacks data to benchmark, compare proposals, or measure value across matters. 

Value-based pricing models can solve these issues by: 

• Aligning compensation with outcomes and business goals. 
• Encouraging efficiency, accountability, and strategic partnership. 
• Providing measurable transparency into cost and performance. 

PERSUIT enables this shift - offering legal spend management tools that bring data-driven clarity, fairness, and trust back into the client-firm relationship. 

How PERSUIT Powers Value-Based Pricing

PERSUIT transforms the way in-house legal teams source and price legal work. By giving access to real-time industry benchmarks, we help teams move beyond hourly billing and toward outcomes-based, transparent pricing. Our platform simplifies the sourcing process, inviting competitive proposals from top firms and ensuring every bid is backed by data - not guesswork. 

With proposal comparisons and built-in analytics, PERSUIT helps clients gain cost predictability and measurable value - while firms benefit from clearer expectations and fairer reward for performance. 

Benefits For Legal Leaders

By adopting a value-based pricing model, legal departments can take back control - setting clear expectations, predictable costs and measurable outcomes from the start. In-house teams can compare firms on performance and cost transparency, driving competition that rewards innovation and efficiency rather than time spent. 

This approach not only strengthens accountability but also empowers legal leaders to reduce costs, demonstrate ROI, improve forecasting and build stronger partnerships with firms that deliver meaningful outcomes at the right price. At PERSUIT, the power is placed back in the hands of in-house legal teams.