Legal tech teams turn to AI to advance business goals

As part of the Financial Times’ “Accelerating Business” series on how generative AI is reshaping legal services, PERSUIT is featured for its innovative use of the technology to simplify one of the most complex challenges in-house legal teams face: choosing the right outside counsel. PERSUIT’s new “proposal analyser” uses generative AI to review and summarize law firm submissions—comparing strategies, diversity commitments, and pricing details—to help corporate legal departments make faster, more confident decisions. About one-third of PERSUIT’s clients are already using the tool, which builds on the company’s mission to bring transparency and data-driven insight to how organizations engage external lawyers. The FT spotlights PERSUIT among leading examples of how AI, applied thoughtfully, is driving efficiency and accountability across the legal ecosystem—marking another milestone in how technology continues to redefine the business of law.