Client Trends That Shaped Law Firm Competition & BD in 2025

This firm-focused session is a tactical briefing on 2025 RFP and client trends on PERSUIT—followed by a live walkthrough of PERSUIT's redesigned Firm Homepage built specifically for firm users.

You’ll hear from our Head of Data, Jordan Weinstein, as he shares the most important 2025 insights: PERSUIT client growth, sector shifts, and how request types and matter size changed year over year. He’ll also break down how spend is flowing across firm cohorts, winning proposal norms, and how frequently clients are using reverse auctions. We’ll translate the numbers into clear insights you can walk away with.

Then we’ll show the new Firm Homepage in action—what’s new, how to navigate it, and how it helps you track opportunities and surface learnings and insights more effectively. We’ll close with a snapshot of what to expect next, plus an opportunity to share feedback and help shape what we build going forward.

If you touch PERSUIT proposals at your firm—or haven’t yet but are looking to learn more—this is the session to attend.