PERSUIT in Practice: A Law Firm Briefing Series

In this first “Pursuit in Practice” session, host Molly Taylor teams up with former litigator and legal advisor Will Holman and Product Director Chris Callender to deliver a no-fluff, tactical walkthrough of the PERSUIT platform from the client’s side.

You’ll see exactly how requests are crafted: best-practice templates, phase-based scoping, flexible fee types, and reverse-auction settings (timing, visibility, auto-extensions). Will demystifies “total price vs. comparative price,” shares auction norms, and shows why clients use PERSUIT to justify market-aligned fees—not to force a race to the bottom. (Data check: the lowest bid isn’t selected 54% of the time—and the highest wins 18% of the time.) You’ll also learn winning habits: clarify early via built-in messaging, watch timelines (five business days is typical), and make your qualitative answers the differentiator.

Chris unveils firm-side upgrades you can use now—AI Smart Scoping (cleaner RFPs), bulk rate-card upload, tuned notifications, and phase-level auction ranking—plus premium tools like Price Benchmarking, Competitive Intelligence, sandbox access to the client view, and Sponsored Templates. He also previews what’s next: “missed opportunities” insights, richer firm profiles, intelligent proposal creation, and a redesigned dashboard that surfaces actions and win-rate trends the moment you log in.

If you’re BD, pricing, or proposals—and serious about winning on PERSUIT—this is your playbook. Watch the full session.