THE PERSUIT 50
Welcome to the fourth annual PERSUIT 50 Rankings. Each year, the PERSUIT 50 spotlights the organizations shaping the future of outside counsel engagement. Grounded in real transaction data, these rankings reflect how enterprises and firms are working together in a performance-driven market.
The PERSUIT 50 is not a ranking of the biggest firms or the most famous names. It's a ranking of the firms that sophisticated legal buyers actually chose — and kept choosing. Several household names don't make the list. Several you might not expect, do.
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The 50 Most Trusted
Firms on PERSUIT
Ranked by total matter value awarded on the PERSUIT platform in 2025. More than any other metric, cumulative buying decisions reflect the trust firms earn competing for the $1.2B in matters transacted on our platform last year alone. Each firm's approximate Global 200 position is shown for context.
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87% of matters awarded through PERSUIT in 2025 used some form of alternative fee arrangement — fixed fees, blended rates, success fees. The billable hour is not dead, but it is no longer the default assumption at the table.
Top 20 Firms by Average
Value of Awarded Work
Firms are ranked by the average dollar value of individual matters they were awarded on PERSUIT in 2025. In contrast to total spend — which is influenced by volume — this measure spotlights firms being awarded multiple high-value matters. It is indicative of the depth of clients' trust.
| # | Firm | Global 200 | AmLaw |
|---|
Blank Rome jumps 104 places. Gowling WLG moves up 91. Davis Polk rises 68. These aren't flukes — they reflect firms that have invested seriously in understanding what sophisticated procurement looks like and building toward it.
Top Rising Firms
in the PERSUIT 50
These firms are rising in our rankings compared to last year's report. Those on this list have seen an increase in revenue share compared to their peers.
| # | Firm | 2024 Rank | 2025 Rank | Places Gained |
|---|
Newly Ranked Firms
in the PERSUIT 50
These firms appear in the 2026 edition of the PERSUIT 50 but did not make the top 50 in last year's rankings. These are firms that have significantly grown their presence on PERSUIT during 2025.
| # | Firm | Previous Rank | 2025 Rank |
|---|
Winning one big matter from one client is a transaction. Winning matters from 26 different clients — at scale — is a relationship business. The firms with the broadest client footprints on PERSUIT are the ones building durable revenue, not one-off wins.
Top 10 Firms by
PERSUIT Client Footprint
Introducing the PERSUIT Client Footprint ranking. This list spotlights the firms that excel in securing recognition and winning business from the largest array of clients across industries.
| # | Firm | Global 200 |
|---|
Top 25 Firms by
Return Business
To rank firms by repeat business, we looked at the amount of "repeat business" matters on PERSUIT — that is, the number of matters awarded to firms where the firm has previously worked with the same client.
| # | Firm |
|---|
Top 5 Alternative Legal
Service Providers
Alternative Legal Service Providers (ALSPs) on PERSUIT represent a growing category of trusted providers for sophisticated legal buyers.
| # | Provider |
|---|
Top 20 Firms
Outside the United States
This list ranks firms by total matter value won on PERSUIT in 2025, excluding those headquartered in the United States. With over 4,000 active firms, PERSUIT broadens legal teams' options for awarding work globally.
| # | Firm | Headquarters |
|---|
The PERSUIT 50 Shows How the Legal Market Is Changing.
Pricing conversations are more transparent.
Performance matters more than pedigree.
The PERSUIT 50 captures that shift in motion. This is not the future of legal. It's already happening. And the firms on this list aren't waiting for the market to change — they're building it.
Here's the uncomfortable truth the PERSUIT 50 keeps surfacing: the legal market is more competitive than most firms want to admit, and less competitive than most legal departments think.
Firms that engage in structured, data-driven pitches win more work and build better client relationships. Legal departments that run disciplined outside counsel programs get more value and make better decisions. Neither of these is controversial — but the gap between knowing it and doing it is still enormous.
PERSUIT exists in that gap. And every year, the firms who close it show up on this report.
About PERSUIT
All rankings in this report rely on data from thousands of RFPs and over $1 billion USD of work awarded by companies using the PERSUIT platform. Over 4,000 firms and service providers were active on PERSUIT in 2025, submitting proposals and winning work from some of the largest multinational corporations in the world.
Our Process
The PERSUIT Platform
All rankings in this report rely on data from the thousands of requests for proposals (RFPs) and over $1 billion USD of work awarded by companies using the PERSUIT platform in 2025. Over 2,000 firms and service providers were active on PERSUIT in 2025. This report is also based on a subset of the data used to power PERSUIT's Price Benchmarking and Competitive Intelligence modules.
Client Data Protections
Only aggregated and anonymized data is used. Client names are never shown without permission. No metrics or rankings can be traced back to any individual client. Firms and providers can only show up if they were awarded at least five matters from at least three clients on the platform. This applies to all rankings.
Eligibility (All Lists)
Firms and other service providers included in all lists must have been invited to RFPs by at least three different clients and been awarded at least three matters on PERSUIT during 2025.