How Law Firms are Structuring for Success on PERSUIT
In this 45-minute masterclass, Hogan Lovells’ Pitch & Pricing Director Josh Jennings pulls back the curtain on the firm’s blueprint for success on the PERSUIT platform—in conversation with PERSUIT’s Alex Bullington and Molly Taylor.Josh explains why Fortune 500 legal teams are moving to data-driven RFPs, what “apples-to-apples” cost predictability really looks like, and how his team turns every proposal into a mini-business plan packed with strategy, assumptions, and differentiators. You’ll learn:
- How to organize pricing, BD, and knowledge resources so partners respond in hours, not days
- The metrics Hogan Lovells tracks (hint: it’s not just savings) to prove ROI and drive adoption
- Why reverse auctions aren’t a race to the bottom—and the counter-intuitive reason firms are more likely to participate when one is used
- Real platform benchmarks: $17 B in proposal value, 11 K matters, 100 % of the Global 200 already competing
Whether you’re a pricing leader, partner, or marketer, this session is packed with play-by-play tactics you can steal today. Hit play and see what great looks like—and build a thriving, high-margin book of business in 2025 and beyond.
Featured Speakers
Josh Jennings
Senior Manager, Pitches & Pursuits
Hogan Lovells
Topics
Legal operations
Legal innovation
Legal advisory
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