Not in the Deck: Three Hidden Benefits for Firms on PERSUIT

When we talk to firms about PERSUIT, the first thing we usually hear is:

“Our client makes us use you for RFPs.”

Fair enough. No hurt feelings. Then comes the follow-up — usually after a quick beat:

“We don’t necessarily prefer it… but honestly, it’s way easier to use than the other platforms.”

That’s when I smile. Happens every time.

But the smile’s usually short-lived. Not because I’m ungrateful — but because I know PERSUIT can be so much more than “easier than the other guys.”

And for the firms that stick with PERSUIT, it usually is.

After a few months of consistent use, something shifts. We start hearing a different kind of feedback — one that’s more of an a-ha moment:

“We didn’t expect this to actually change how we show up for clients – but it has!”

What starts as a simple workflow shift quietly evolves into something more powerful.

If you’re a firm wondering, “Are we getting the most out of PERSUIT?” — here are three benefits that don’t always make the pitch deck, but absolutely show up in the outcomes.

More At-Bats = More Opportunities

The top comment we hear from firms is:

“We’re getting invited to work we wouldn’t have seen otherwise.”

And it makes sense. When clients run their RFPs through PERSUIT, they’re not just pushing firms through a workflow — they’re reviewing them with fresh eyes. The platform enables a level of structured visibility that simply doesn’t happen over email or through spreadsheets.

For panel firms, that visibility means more shots on goal. Clients can easily filter and invite relevant firms to participate based on the specifics of the matter, not just past relationships.

For non-panel firms? It’s a foot in the door. One you might not have had access to otherwise — especially if the client is looking to diversify or expand their bench.

So yes, it’s about more RFPs. But it’s really about more at-bats — and the ability to show up strategically when the opportunity strikes.

Real-time pricing transparency

Most firms operate in a black box when it comes to how others are pricing similar work. There are rate surveys, sure, but those rarely reflect actual market behavior on a matter-by-matter basis. What you’re left with is guesswork — or worse, outdated internal benchmarks from deals long gone.

PERSUIT changes that.

When you participate in an auction, you’re not flying blind. You can see — in real time — how your pricing stacks up against peers for the exact same type of work. That’s not just interesting; it’s actionable.

It gives firms a competitive edge. You learn where you typically land on pricing, how aggressive the market is getting on certain matter types, and where you might need to recalibrate.

We like to say it’s the kind of pricing intel you can’t find anywhere else. Because, well, it is.

Cross-team collaboration that actually works

This one seems less obvious — but it might be the most valuable over time.

The traditional RFP process typically looks something like this:
Partners scramble to pull content, BD pulls together a doc, Pricing tries to weigh in, and the whole thing feels more reactive than strategic.

But on PERSUIT, something different starts to happen:

The platform requires a more intentional response — tighter deadlines, more structured formats, and clearer evaluation criteria. That structure naturally pulls in stakeholders earlier: BD, pricing, LPM, and partners start coordinating in ways they might not have before.

We’ve heard this from firms across the board. And the team at Hogan Lovells said it best:

“Working through PERSUIT has brought together pricing, BD, LPM, and partners in a way we didn’t expect. It’s made our pitches stronger.”

That alignment matters. Not just because it makes the proposal better — which it does — but because it builds stronger internal habits. Teams move faster. Strategies are sharper. Responses feel more intentional.

We didn’t set out to build a collaboration tool. But when you give smart people shared context, deadlines, and data — collaboration becomes the natural byproduct.

Final thought

If you're already using PERSUIT, you probably showed up for the RFPs. That’s fair — that’s where the value starts.

But if you’re still treating it like just another submission portal, you might be missing the real upside.

It’s about more visibility with clients.

It’s about pricing smarter with data no one else has.

And it’s about bringing your teams together to deliver stronger, more strategic responses.

None of that’s “unexpected” to us — but we’re glad it is to you.