Goodwin Advances Legal Pricing with Global Rollout of PERSUIT’s Fixed-Fee Benchmarking
December 17, 2025 — Goodwin Procter LLP (“Goodwin”), a leading global law firm, has become the first firm to roll out PERSUIT’s Fixed-Fee Price Benchmarking product on a global scale, reinforcing its reputation and focus as a pioneer in innovation, value delivery, and client-centric legal service delivery.
This deployment marks a major milestone in how innovative law firms are embracing the future of pricing legal services. Goodwin’s adoption of PERSUIT’s AI-powered benchmarking product positions the firm at the forefront of a growing movement among firms to use data and technology to enable smarter, more Effective Fee Arrangements. This capability represents an important step toward pricing legal work for outcomes rather than hours, particularly as generative AI continues to reshape the traditional legal services model.
“As our clients push for more efficiency and predictability, we see real value in removing unnecessary friction from pricing conversations,” said Chris Grant, Managing Director, Client Value at Goodwin. “By leveraging PERSUIT’s benchmarking globally, we can respond to pricing and budgeting requests more quickly while giving clients the confidence that they’re receiving competitive, market-tested fees.”
PERSUIT Price Benchmarking uses anonymized, aggregated insights from historical proposals and matters (subject to minimum data thresholds) to give lawyers and pricing teams expanded visibility into typical fixed-fee ranges for comparable scopes of work. A range is always provided, enabling faster, more informed pricing decisions while preserving flexibility and client collaboration. Benchmarks never reveal any firm- or client-specific pricing. PERSUIT does not set or recommend prices, and firms and clients make pricing decisions independently.
“Benchmarking is not about giving one side an edge,” said Jordan Weinstein, VP of Data & Growth at PERSUIT. “It’s about enabling firms and clients to start from a common understanding of the market - they can both access this same data. That means less time spent in back-and-forth and more confidence that pricing is fair, transparent, and tied to value.”
By equipping teams with real-time pricing intelligence, Goodwin is ensuring a consistent, data-informed approach to matter pricing that benefits both sides of the table. The initiative supports the firm’s broader strategy to evolve legal operations with transparency and value at its core, priorities that are shared by clients around the world.
About PERSUIT Price Benchmarking
PERSUIT’s benchmarking is available to both firms and clients and is designed to support independent pricing decisions. Insights are anonymized, aggregated, time lagged, adjusted for inflation and require minimum data thresholds; firm or client specific pricing is neither disclosed nor accessible.
About Goodwin
At Goodwin, we are insiders to your business. We are relentlessly focused on embedding ourselves as experts within six industries: healthcare, investment funds, life sciences, private equity, real estate, and technology. We deliver unprecedented client value through a unique combination of industry knowledge, legal excellence, and business advisory expertise—all powered by The Goodwin Way, our high-performance culture. Learn more at www.goodwinlaw.com.
About PERSUIT
PERSUIT is the leading platform for outside counsel management, connecting corporate legal teams and law firms worldwide. Trusted by Fortune 500 companies and thousands of firms, PERSUIT enables smarter firm selection and measurable outcomes for clients, while delivering new business opportunities and deep market intelligence for firms. Together, PERSUIT powers a more efficient and forward-thinking legal marketplace.
