What clients want – collaboration, not competition

Creating Panel Dream Teams

What clients what is more collaboration not competition


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We’re starting to see an interesting development in the law firm panel arrangement, driven by the purchasing power of the client.

Clients are starting to ask their panel law firms – how are you collaborating with other legal service providers to create better value for us? That’s a pretty scary thought for law firms – collaboration between legal service providers. Gulp. 

What to do? One response we’ve seen so far is for BigLaw to align itself with NewLaw. DLA Piper with LOD/AdventBalance, Gilbert & Tobin with LegalVision, Norton Rose with LawPath and Ashurst with Axiom.
Question – how far will clients go in demanding collaboration between the BigLaw providers themselves? Would clients insist on it? 

Here’s a radical thought. A marketplace where clients can pick and choose the best lawyers from separate panel firms and ask them to work together. On a special project, for example. The Panel Dream Team. 

Clients would like to see that. And they will.