Case study


Saved on a single matter


Price drops in one hour


ROI from first use of platform

Client Objective

Allergan’s GC, Bob Bailey, wanted to introduce a more competitive process for engaging outside counsel in order to control and reduce external legal spend. He tasked his Head of Litigation with finding a tech solution that would be really easy for their attorneys to use, drive greater usage of AFAs, and deliver a really clear ROI.

The challenge

Not only was the process of engaging outside counsel time consuming and inefficient, but it suffered as well from a lack of transparency. Even though they had their firms’ hourly rates, it was always unclear what the total cost would be by the time the case would finish, and traditional hourly billing made it more difficult to tightly manage the litigation budget.

The solution

By implementing PERSUIT’s competitive bidding platform, Allergan was able to formally evaluate it’s top-tier preferred firms in a mini-RFP process, obtain fixed fee proposals within five days, and leverage a one-hour auto-negotiation period. During which, firms had the transparency to see their price ranking in PERSUIT and could then revise their prices to improve the competitiveness of their proposals.

“Real-time bidding is standard in nearly every professional service, legal being the last frontier. We wanted a best-of-breed technology platform that would enable us to scale competitive bidding within our legal department. And this is what we achieved on our very first matter… Great example of the value PERSUIT adds.”

PD Villarreal
SVP, Litigation

The results

During the 1-hour auto-negotiation period, there were 64 price revisions and two of the four law firms reduced their total price by over 50% (from $1.9m to $900k). This process saved Allergan $1M and, in its very first formal use of PERSUIT, Allergan was able to achieve a 10x return on its investment using the PERSUIT technology.

Learn more about how we can help